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About PSW

Since our foundation in 1990, the PSW business ethos has been underpinned by a perfect balance of passion and innovation, woven together by creativity, enthusiasm and determination. We have made it our corporate mission to offer unrivalled service to our customers who are so satisfied with our range, quality, and value, that they choose us as their first preference and will highly recommend our brand to others. We are in the business of putting smiles on the faces of (parents and) students.

Our vision is our commitment to providing the best quality, value, product range and delivery to deliver our corporate vision with which we have lived by for 30 years. We continue to take pride in being referred to as ‘Australia’s most handed down uniform’ which endorses the pride and quality that is built into every PSW garment.

Our Management Team


Managing Director/CEO

After graduating from Latrobe University, Anthony established PSW in 1990 after several years of experience working in his family business and learning his trade there.

From the beginning it was his intention to manufacture and supply product of the highest standards to ensure he ‘put smiles on kids’ faces’ and he has been successf...

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General Manager - Strategy, Corporate Governance, Risk & Projects

Geoff is a seasoned and experienced international financial services executive with deep domain expertise in operational and counter-party risk management, internal audit, strategy, project management and corporate governance. He has built and been recognised for the best practice teams he has established in several leading institutions globally...

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Business Manager – Education

James have worked predominantly within the sporting world in a variety of roles, with his most recent role as the Sales Manager for a company called PlayCorp that held the AFL license to produce and be the wholesaler for all supporter apparel. James is also currently the Backline Coach for the St Kilda AFLW team (Go Saints!).

Outside of ...

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General Manager - Systems & Supply | CIO

Craig joined PSW in 2013, bringing with him a Bachelor’s Degree in Industrial Engineering and Computing.  He has over 20 years of experience managing IT infrastructure, systems and business processes within in the Printing, Automotive, Apparel, Retail and Distribution industries.  

During his time at PSW, Craig has focused on growth...

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Chief Financial Officer
Richard is a seasoned finance executive with over 25 years’ experience in a range of different industries, both ASX-listed and private companies, and has worked on a number of major transactions including IPOs and acquisitions. He is passionate about understanding a business’s true drivers as well as process and systems improvements. He leads t...
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Group Marketing Manager

Zac brings to PSW 30 years of commercial and retail marketing, advertising and product licensing experience. 

Starting in the entertainment industry with Columbia Tri-Star Pictures in 1990, he moved onto a marketing and development contract positions with United Nations affiliates including UNCTAD (United Nations Conference on Trade &am...

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